A 2026 Update

It’s been almost an entire year since the last blog post I’ve shared on here, mainly due to being happily busy with other projects and life in general, but I’ve recently felt a revitalized interest in branding. Whether it’s the retail industry or media, branding seems to be more noticeable to the modern day population with examples like Glossier’s millennial pink, or Lego’s yellow block lettering, both are great examples of how companies have defined their brand look and feel so that consumers take note.

As I dive back into covering rebranding efforts that I see across different industries, I’ll occasionally add my thoughts about brand history, meaning, and the shift we’ll begin to see in the future when it comes to retailers refining or building their brands.

I hope you enjoy following along and maybe even share in my interest of getting a better understanding of retail based brands. Until next time!